Our Philosophy

The principal idea of this château is the cooperation between CHANGYU, the pioneering premier Chinese winery, and the European/Austrian Moser Family: a challenging and exciting combination of China’s emergence into the global wine world and the European spirit of excellence spanning 15 generations in wine. Despite the cultural differences between these two worlds, CHANGYU and Lenz M. Moser became partners 20 years ago and still share the same vision: to be the first from China to go global and to establish CHÂTEAU CHANGYU MOSER XV as the leading château from China.

For the past 10 vintages, Lenz M. Moser has been making the wines at the château himself – together with his alter ego, Chinese winemaker Mr. Jiang Wenguang. They have demonstrated surprising results in quality and taste, always in pursuit of discovering the typical and authentic Ningxia style of wine. This is just the beginning; however, it affirms the immense potential for the future in establishing China on the world map of wine.

“Château Changyu Moser XV is not driven by fashion but by quality, by the confidence we have in what we are doing, and by the determination to go the extra mile for our customers and fans. However, we will always capture the ‘zeitgeist’ and the mood we are living in as well. It is imperative for us to always keep our integrity in mind and to live up to expectations – well, that’s not enough. We wish to excite our followers with ever-improving quality. This is the task we strive for in every single vintage.”